Selling user experience

Selling what we do
Daniel Szuc is a principal consultant at a Apogee Usability Asia Ltd, based in Hong Kong, and previously worked on a usability team for Telstra Australia.

When he moved to Hong Kong in 1998, he went about looking for jobs in usability, but there weren’t any available. So instead he started his own usability business.

In this article, he describes how he sold the idea of user experience and got his business going.

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