“Formerly of American Express and G.E., Tamssot was hired about a year and a half ago to help Kraft â€œtransformâ€ itself by adding revenue-generating, Web-based services to its portfolio of food offerings. […]
So far, Tamssotâ€™s division has created the iFood Assistant, a 99-cent iPhone app which launched at the end of 2008. It helps people plan meals on the goâ€”using Kraft products of course. […] Tamssotâ€™s division also works on online sales sites for kitchen goods and recipe sites on kraft.com, as well as South Beach Diet Delivered and other direct-to-consumer services.
He says that his job at Kraft is to help morph the company by following the lead of tech companies IBM and Hewlett-Packard, which successfully have made the transition away from hardware and more toward service-oriented (and software) strategies to evolve.”
Reena Jana of Business Week reports from SXSW on the activities of Moshe Tamssot, Kraftâ€™s VP of New Services.