18 October 2007

Siemens on factories of the future and seamless communication

Be the first to share
Media
Business
Services
Social Issues

Siemens magazine
The latest issue of Pictures of the Future, the half-yearly research and innovation magazine of Siemens, the German engineering conglomerate, looks at the future, with Epcot style utopian thinking and illustrations straight from the Jetsons (check page 40).

Two topics stand out: “Factories of the Future” and “Seamless Communication”.

Factories of the Future is about making it possible to design products in the virtual world and to design and test their associated production processes there as well. If you are interested in spimes or the mechatronic challenge, this pretty enthusiastic engineering prose is reading material for you. But don’t expect a critical discourse about how this all matters to people.

What we’re moving toward is a virtual representation of the entire value chain — everything from raw materials to lifetime maintenance, remote service and product and production planning in a holistic, seamless product lifecycle and supply chain management environment,” says Paul Camuti, president of Siemens Corporate Research. “In twenty years the real and virtual worlds will be seamlessly integrated. Our simulations will duplicate reality down to the last detail. The result will be virtually limitless manufacturing flexibility.”

The result could also be a revolution in retailing and consumer purchasing. Already, some clothing stores provide “mass customized” personalized items. But as simulation technology matures, high-tech kiosks and “walk-in Websites” that link us to manufacturers and their suppliers may allow us to profoundly and realistically individualize, test and even experience the appearance and personalities of everything from phones and scooters to clothing and the design and decoration of our homes. We may even venture into virtual worlds ourselves.

Seamless Communication makes much of the Siemens collaboration with Nokia. Jarkko Sairanen, responsible for Nokia’s business strategy and technology planning, talks about the usability challenge (page 82-83). But there is also an article about the smart home which adapts to user profiles (page 86-87); and an insight piece on how to prevent production plants from being hacked (page 94-95) – I am not making this up.

Download report (pdf, 3.7 mb, 55 double pages)

Be the first to share
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
24 February 2019
Ten arguments against algorithmic decision making
Against the Dehumanisation of Decision-Making – Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information by Dr Guido Noto La Diega, Senior Lecturer in Law at the Northumbria University Law School Published …
16 February 2019
[Book] The Next Billion Users: Digital Life Beyond the West
The Next Billion Users: Digital Life Beyond the West by Payal Arora Harvard University Press, 2019 280 pages A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to …
20 January 2019
[Book] The Age of Surveillance Capitalism
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of …
11 January 2019
[Book] Left to Our Own Devices
Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus Margaret E. Morris MIT Press, 2018 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict …
22 December 2018
Intel anthropologist Dawn Nafus interview on the use of data and technology in medical contexts
In an age where we can collect and store (forEVER) every second of every day, how much do we truly need… to learn? To react? To do good deeds that benefit society? Assuming we champion that, …
20 November 2018
Journal of Business Anthropology devoted to design anthropology
The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. The theme of the latest issue - Vol 7, …
17 November 2018
[Book] Uberland: How Algorithms Are Rewriting The Rules Of Work
Uberland: How Algorithms Are Rewriting The Rules Of Work by Alex Rosenblat University of California Press October 2018, 296 pages Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

See all articles