Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic.
Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with Singapore’s Health Ministry’s Ageing Planning Office, gleaned “insights from 24 interviewees between the ages of 55 and 85, and [used] information on how they and their caregivers interacted with public health institutions, to create eight “personas” for elderly consumers and suggested models for how they would behave.”
Mulchand then interviewed Experientia President Michele Visciola, who led the study:
The study points to problems due to the fact that most systems are designed for generic users and not specific people.
Medical institutions are science-oriented and do their best to improve the medical part of the service, but they are inconsistent in addressing typical cultural expectations… They need a more holistic approach that considers the ‘real lives’ of people and not just their symptoms. They need to be more patient-centric.
There is also a need for better social infrastructure and community-based support.
Patients are no longer just passive recipients of solutions. The ‘payers’ want to be listened to and to decide what solutions are good for them before they accept new things in the market. That’s a trend that is emerging worldwide.
The findings of the Experientia study have been incorporated in the Health Ministry’s ongoing $3 billion Action Plan For Successful Ageing.
Mulchand’s article also features the “Empathetic Technology For Ageing” ethnographic study conducted by Orcadesign Consultants.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]