Why health psychology should inform pharma strategyv
Ella Nuttall – 30 March 2016
We asked Ella to explain why she thinks health psychologists have an important role to play in the pharmaceutical industry.
Harnessing the power of ethnography in healthcare
Pip Keys – 21 March 2016
Quality insights into how people manage and live with their medical conditions remain both vitally important to inform medical communications, and yet elusive. Ethnography addresses this need.
The trouble with insights
Clare Moloney – 18 March 2016
Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space.
The ROI of user experience in pharma and healthcare: How to engage your customers
Elisa del Galdo – 14 March 2016
In this article, Head of Customer Experience Elisa del Galdo of Blue Latitude Health breaks down how to understand the return on investment of user experience in pharma and healthcare.
Womenâ€™s well-being needs are broader than health
Dominic Tyer – 11 March 2016
Merck event hears how womenâ€™s and government priorities are often mismatched – Health and well-being is often conflated within the industry but, as a recent event heard, a broader definition of well-being is emerging, one that prioritises health while still accommodating other factors.
Changing behaviour by design
Fiona Hammond – 7 March 2016
Are we underestimating the power of design in encouraging behaviours for the good of our health?