14 July 2015

Smart Cities will know everything about you

Be the first to share
Media
Business
Services
Social Issues

So, asks consultant Mike Weston, how can marketers cash in without becoming enemies of the people?

Weston writes that the law will be too slow to catch up with digital innovations and that businesses in a smart city will need to craft their own policies and procedures regarding the use of data.

“A large-scale misuse of personal data could provoke a consumer backlash that could cripple a company’s reputation and lead to monster lawsuits. An additional problem is that businesses won’t know which individuals might welcome the convenience of targeted advertising and which will find it creepy—although data science could solve this equation eventually by predicting where each individual’s privacy line is.”

If we have recent history to go by, it is not at all sure that business will indeed act responsibly. The money is too attractive. Expect some dystopian scandals.

Be the first to share
17 July 2019
The digital lives of refugees [Research report]
There is growing recognition among donors and humanitarian organisations that mobile technology and mobile network operators (MNOs) have an important role to play in the delivery of dignified aid. This includes providing digital tools that …
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
9 March 2019
Innovation is about understanding culture
Jay Hasbrouck, Founder of Filament Insight & Innovation, argues that ethnographic thinking is an overall innovation strategy that can strategically guide large organisations in how they innovate, can drive their efforts to build innovation capacity, …
24 February 2019
Ten arguments against algorithmic decision making
Against the Dehumanisation of Decision-Making – Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information by Dr Guido Noto La Diega, Senior Lecturer in Law at the Northumbria University Law School Published …
13 February 2019
Papers on behaviour, design and the circular economy
Consumer insights into the circular economy Report of stakeholder meeting, 25 October 2018, 14 pages The "Stakeholder Meeting: Consumer Insights into the Circular Economy" in Brussels on 25 October 2018, was co-organised by the Collaborating Centre on …
20 January 2019
[Book] The Age of Surveillance Capitalism
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of …
22 December 2018
Intel anthropologist Dawn Nafus interview on the use of data and technology in medical contexts
In an age where we can collect and store (forEVER) every second of every day, how much do we truly need… to learn? To react? To do good deeds that benefit society? Assuming we champion that, …
27 November 2018
[Report] Hiding in Plain Sight: Impact Investing in the Creative Economy
In October 2018, Rockefeller Philanthropy Advisors published Hiding in Plain Sight: Impact Investing in the Creative Economy, a new report from RPA sponsored project Upstart Co-Lab. The report is the first analysis of the tremendous …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles