â€œSocial media is literally on the move. While useful for anonymous and asynchronous communications, computer-based social media is rapidly becoming old school. In comparison, mobile social media is personal and dynamic â€” and more closely tied to how people engage in the real world. SoMo not only provides us the freedom to meet each other where we are, it also gives computing a distinctly human face.â€
In an article for Computerworld, Paul Lamb suggests that we are transitioning from online social media to an era of social mobile media or â€œSoMoâ€.