“The Edinburgh international book festival begins this week, featuring a fortnight of storytelling and literati self-promotion. Looking at the 17 packed days of a programme filled with debates, talks, readings and keynotes, I’ve noticed that there is virtually no reflection on the cards for the “dead tree” version of the story that is threatening to shake-up publishing’s centuries-old foundation. More so, it is surprising given the “digital first” bent of its headline sponsor, the Guardian, that there’s no mention of apps, digital extensions or the new, multiformatted way of telling stories that’s emerging among a new and talented crop of content creators supported by innovative and risk-taking storytelling outlets.”
Digital technology allows us to tell tales in innovative new ways. As the tools available to publishers grow more sophisticated, it’s up to us, writes Aleks Krotoski in The Guardian, to experiment and see what sticks.