How we think about technology is directly related to how we talk and write about it. As long as we are limiting the discussion to technical specifications, we reduce accessibility, limit usability, and ultimately fail to realize the benefits of these tools for many individuals. And, as businesses, that means we lose potential customers and revenue.
Tech companies have earned a reputation for not caring about how bewildering their products are to the average person. But they should care. For in the increasingly competitive marketplace in which we find ourselvesâ€”a marketplace that adds more and more non-technical users every dayâ€”a company that makes a product that is easier to use and understand will have a distinct competitive advantage over those that neglect their audienceâ€™s needs.
(via Usability in the News)