â€œDashboards of the past are littered with physical buttons that can never change, forever ingrained into them. The [Tesla] Model S, by contrast, has a fully upgradeable dash thatâ€™s software driven. We started with a blank slateâ€”17â€ of glass, which is the centerpiece of the interior. That inspired an all-digital touchscreen automotive UI platform built from the ground upâ€”one that could be updated over the air to provide new functionality as the years go on,â€ says Telsaâ€™s User Interface Manager, Brennan Boblett.
Steve Tengler recently had the opportunity to sit down with Boblett, and the resulting interview published in UX Magazine provides a window into the customer-centric enthusiasm and passion thatâ€™s at the core of Telsaâ€™s UX philosophy.