“After the desktop OS and browser wars of the late 90s settled down in to uniform web standards, many of us had thought the web, which runs through my veins, would become the mobile platform of choice in the same way. But, the rise of the revenue-making app store sales channel has coincided with publishers’ realisation that, if there are precious few ways of monetising content on the desktop web, then little would be different on the handset or tablet flavour.
Many publishers now seem frustrated with the lack of profit and the loss of character that comes with formulaic, template-driven pages. It’s the first big challenge to the web orthodoxy we have enjoyed for nearly two decades…”
After 15 years as the net’s publishing platform of choice, a movement is growing that wants to put the web back in its box.