The beauty of simplicity [Fast Company]

It is innovation’s biggest paradox: We demand more and more from the stuff in our lives–more features, more function, more power–and yet we also increasingly demand that it be easy to use. And, in an Escher-like twist, the technology that’s simplest to use is also, often, the most difficult to create.

The long article features MIT’s John Maeda and more insight on Philip’s simplicity approach.

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