The business case for service design

Service designer Bill Hollins shares his thoughts on why service design makes business sense and argues that more businesses should invest in employing a service designer.

1. Good customer service + quality product = brand loyalty
2. Rising consumer expectations
3. Integrating technology
4. Maximising resources
5. Innovating services
6. Looking abroad: the impact of services

The article is published on the website of the UK Design Council.