The camera never lies

Brands are starting to catch on to lifelogging – a technique that uses a tiny digital camera to capture every moment of a consumer’s day and take insight gathering to a higher level.

Lifelogging involves consumers wearing a small digital camera around their neck. This automatically records all their movements throughout the day without the person themselves needing to operate a camera, which might interrupt the flow of their experiences.

While academics have long used lifelogging for social projects and it is often used to help people with memory problems such as Alzheimer’s disease, it is now being tested by brands. Companies in multiple sectors, from media to soft drinks, are using lifelogging techniques to get closer to consumers.

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