The complete experience, or just more confusion?

One-stop destination
From an International Herald Tribune article:

Nokia used to be just a cellphone maker. Google used to be just an Internet company. Now Nokia wants to be an Internet company and Google, according to rampant speculation among bloggers and technology analysts, may be about to enter the mobile phone fray.

“Devices alone are not enough anymore,” Olli-Pekka Kallasvuo, chief executive of Nokia, said last week in London as the company announced plans for a digital music store, a game service, social networking links and other mobile Internet initiatives, grouped under a new brand, Ovi. “People want more; they want the complete experience.”

But this might not be a good thing:

As everyone talks about simplicity, user experiences and end-to-end offerings, it seems that the options are about to proliferate.

“I pity the poor consumer,” said Mark Newman, chief research officer at Informa Telecoms & Media. “From a consumer perspective, it’s very confusing to figure out where to go.”

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