Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer, writes acclaimed psychologist Robert Epstein in a long essay on Aeon.
“We don’t store words or the rules that tell us how to manipulate them,” he writes. “We don’t create representations of visual stimuli, store them in a short-term memory buffer, and then transfer the representation into a long-term memory device. We don’t retrieve information or images or words from memory registers. Computers do all of these things, but organisms do not.”
So, given this reality, why, asks Epstein, do so many scientists talk about our mental life as if we were computers?
The information processing (IP) metaphor of human intelligence now dominates human thinking, both on the street and in the sciences. There is virtually no form of discourse about intelligent human behaviour that proceeds without employing this metaphor, just as no form of discourse about intelligent human behaviour could proceed in certain eras and cultures without reference to a spirit or deity. The validity of the IP metaphor in today’s world is generally assumed without question.
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Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]