The experience of a mobile phone concept shop

Régine Debatty of we-make-money-not-art just posted about the A1 Lounge in Vienna, a new store concept EOOS created for mobile phone company Mobilkom Austria.

“The most tangible thing in the mobile phone business is the signed contract – a sheet of paper. The services you purchase cannot be seen nor touched. In the course of the project, EOOS pursued the concept of re-materialisation.”

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