19 February 2016

Making the business case for user experience

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In the ‘age of the customer’, IT leaders should be paying particular attention to the growing business case for UX testing and research, writes Chloe Green in Information Age.

She writes:

Numerous studies have found that every dollar spent on UX brings in between $2 and $100 dollars in return. Forrester revealed that ‘implementing a focus on customers’ experience increases their willingness to pay by 14.4 %, reduces their reluctance to switch brands by 15.8 %, and boosts their likelihood to recommend your product by 16.6 %‘.

On November 1, 2006, two UX designers, Geoff Teehan and Jon Lax, tracked 10 companies in their UX Fund and invested $50,000 in the fund. After one year the UX Fund matured 39.3%, outperforming NASDAQ, S&P 500 and NYSE, while after four and a half years the UX Fund matured 101.8%.

There are more date in the article, useful when you ever need to make the business case for UX design.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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