“Surrounding the entire mobile user experience, and setting it apart from the experience of using other web-based or electronic devices, is the all-encompassing factor of context.
Since the product or service is expected to be accessible at all times and in such a variety of situations, insights into the end-userâ€™s lifestyle is far more critical in the mobile industry than it is during the development of more traditional products.
How, when, why and most importantly â€“ where interaction takes place â€“ are major considerations that are often overlooked or disregarded during the authoring process. Accurate testing should always consider context.
For best results, the user-centered approach employs not just traditional marketing research techniques, but also contextual inquiry, or methods that involve asking questions and observing within the subjectâ€™s own context.”