The new multi-screen world: understanding cross-platform consumer behavior

Google published yesterday a research report on how consumers use different devices together and navigating the new multi-screen world.

They set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers.

One of the key insights is that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.

A blog post provides further highlights from the research.