“The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesnâ€™t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMWâ€™s original iDrive system did. […]
The strange truth about feature creep is that even when you give consumers what they want they can still end up hating you for it.”
James Surowiecki, author of The Wisdom of Crowds, has written a short article in The New Yorker on the feature paradox.