The rating game
The spread of Internet rankings and reviews is freeing consumers to focus on the decisions that matter, writes Kevin Maney in the current issue of The Atlantic Monthly.
“The more technology can help with decisions, the better life will be. Guided by ratings and personalized suggestions, Iâ€™ll more likely end up doing things I enjoy and using professionals who do their jobs well. On the other end, I wonâ€™t waste so much time or money trying to find the right kickboxing class or financial adviser. I can then devote my brain cells to higher-level problems the Web canâ€™t yet solve, like how to get my teenagers to clean their rooms.”