“Interestingly, the conundrum always starts the same way: those who budget a projectâ€™s time, materials, etc. believe that incorporating user research into the design process could potentially add to the projectâ€™s overall scope. These stakeholders, project managers, what have you are concerned with making things work for themselves or their superiors within a specific time frame.
For those uninitiated to anthropology, ethnography, sociology, or any kind of research-driven science that focuses on people, adding usersâ€™ opinions, processes, and practices to the mix before creating an initial design seems like a step in the wrong direction. Arenâ€™t we, as the interaction designers, supposed to be providing the â€œmagicâ€ behind the interface?”
Andrew Maier writes on uxbooth.com on the conundrum of user-centred design: willful ignorance to the benefits of design research.