For anyone designing for consumer finance â€” banking, investing, billpay, money management tools, insurance providers or any business selling â€œsavingsâ€ as a value proposition (as a consultant, Iâ€™ve learned a lot through having had opportunities to touch all of these areas) â€” here are some design principles you can employ to make saving a little easier for us all:
– Create perceptions that motivate.
– Make the abstract concrete.
– Equip the mind to control the flesh.
– Architect complex choices carefully.
Not sure it is enough to address people’s deep distrust towards financial institutions in the current financial crisis.