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Jonathan Follett, president and CEO of Hot Knife Design, Inc., a Boston based UX and web collaborative, shares his thoughts on the hybrid experience of interacting with on-line data in the physical world, through the mobile geospatial web.

The article was published in the current issue of Vodafone’s Receiver Magazine, which is all about space, exploring how we are using the world itself as our interface.

“There is a world of information that we can’t immediately see in the streets we walk and drive in, and in the buildings in which we work, play, and live. The great potential of the mobile geospatial web is to reveal this hidden world to us, by adding geospatial and timing data to the user experience in an instant. But this immediacy also presents challenges we must weigh carefully, if we are to successfully create geospatial mobile experience.”

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