“Customers are really the most unpredictable, the most unknown, and the most difficult-to-quantify thing for any business,” said Tricia Wang, ethnographer and co-founder of Sudden Compass, in an interview during the IBM Data Science for All event in NYC. She spoke with Dave Vellante and John Walls, co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio
It’s crucial to marry big data with “thick data,” which is difficult to quantify but may hone in closer to consumers, according to Wang. Ye olde marketing data variables like education and income are so-so predictors of consumer behavior.
“The new networked customer of today has multiple identities and is better understood when in relationship to other people,” Wang said. Quantitative data science is indispensable for sca; however, thick data takes individual consumers’ temperature more precisely and offers depth. “That’s why you need to combine both to be able to make effective decisions,” she added.
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100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
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Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]