Toward an integrated approach to product strategy and design
“Product development and user experience design are two fields that should, but rarely, collaborate effectively to design and define products that consumers will find delightful to use. There exist many natural synergies between the two disciplines, and each fieldâ€™s strengths complement the otherâ€™s weaknesses. Despite this, product development and user experience teams often work in siloed circumstances with insufficient communication and collaboration and sometimes with quibbling. The current modus operandi leads to loss of productivity, longer time to market, higher costs, and products that fall short of their full potential.
User experience design is a relatively new field that has gained mainstream recognition in the past decade, and consequently, there has not been a lot of time to establish best practices for product development and user experience design to work most effectively together. The good thing is that it does not take a huge paradigm shift but rather an evolution of the current model to attain a more integrated approach to product strategy and design.”
(In our own experience in working with major international companies, the process is not always so traditional.)