Toyota and CIID open a Window to the World
This is the image engineers and designers from Toyota Motor Europe (TME) and the Copenhagen Institute of Interaction Design (CIID) had for Toyotaâ€™s â€œWindow to the Worldâ€ vehicle concept, which was recently exhibited at the ACEA exhibition: â€œOur Future Mobility Nowâ€.
The concept re-defines the relationship between passengers in a vehicle and the world around it, by transforming the vehicleâ€™s windows into an interactive interface. Using augmented reality, what used to be a pane of glass, begins to provide passengers with information about landmarks and other objects as they go past. The window can also be used as a canvas for drawings, which then interacts with the passing environment.
Engineers and designers from TMEâ€™s Kansei Design Division teamed up with CIID to develop this concept in the context of near-future mobility. Instead of creating a concept simply with strong visual aesthetics, they aimed to create beautiful and intangible experiences to address specific needs and desires, to bring genuine value to the vehicleâ€™s passengers.
Through the latest advances in augmented technology, TME Kansei Division and CIID developed five concepts for Toyotaâ€™s â€œWindow to the Worldâ€.