Why Venture Capital Needs Ethnographers: Making Meaningful Innovation in the Startup Sphere
by Julia Katherine Haines, Google- December 20, 2016
The power of ethnographic methods and ethnographic thinking is not about finding new territory to colonize for startups and for VCs. In imbuing an ethnographic mindset into the main elements of the startup sphere, the goal is not to create disruption for the sake of a profit. It is to make innovation more meaningful. To drive value. And ethnographic approaches enable this in several ways.
The tools inherent in an ethnographic methodological approach allow for analysis of complexity in uncharted terrains. The focus on studying sociocultural contexts and their dynamics enables would-be innovators to anticipate change in social meaning. An interpretivist mindset underlies the ability to become attuned to a domain, a market, and importantly, an individual human who may be a user. And, finally, being reflexive allows us to understand value and to advocate for those values that make for positive change, not just disruption.
Performing Magical Capitalism
by Brian Moeran (University of Hong Kong) and Timothy de Waal Malefyt (Fordham University) – October 26, 2016
Magic is at work in all sorts of modern practices from central banking to architecture, by way of economic forums, profit making, legal contracts, and various forms of cultural production such as advertising, architecture, luxury goods, fashion, fashion magazines, and science fiction. These magical practices form a system, or systems, of magic and are performed in various societies and contexts around the globe. As several authors will demonstrate in our special issue of Anthropology Today (forthcoming), magic isn’t an antonym for “reality” or business rationality—it’s an integral part of the practices and systems business ethnographers work to understand.
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Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]