Why Venture Capital Needs Ethnographers: Making Meaningful Innovation in the Startup Sphere
by Julia Katherine Haines, Google- December 20, 2016
The power of ethnographic methods and ethnographic thinking is not about finding new territory to colonize for startups and for VCs. In imbuing an ethnographic mindset into the main elements of the startup sphere, the goal is not to create disruption for the sake of a profit. It is to make innovation more meaningful. To drive value. And ethnographic approaches enable this in several ways.
The tools inherent in an ethnographic methodological approach allow for analysis of complexity in uncharted terrains. The focus on studying sociocultural contexts and their dynamics enables would-be innovators to anticipate change in social meaning. An interpretivist mindset underlies the ability to become attuned to a domain, a market, and importantly, an individual human who may be a user. And, finally, being reflexive allows us to understand value and to advocate for those values that make for positive change, not just disruption.
Performing Magical Capitalism
by Brian Moeran (University of Hong Kong) and Timothy de Waal Malefyt (Fordham University) – October 26, 2016
Magic is at work in all sorts of modern practices from central banking to architecture, by way of economic forums, profit making, legal contracts, and various forms of cultural production such as advertising, architecture, luxury goods, fashion, fashion magazines, and science fiction. These magical practices form a system, or systems, of magic and are performed in various societies and contexts around the globe. As several authors will demonstrate in our special issue of Anthropology Today (forthcoming), magic isn’t an antonym for “reality” or business rationality—it’s an integral part of the practices and systems business ethnographers work to understand.
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Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]
(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]