Comprehensive step-by-step Guide to Experience Maps
Journey Maps – Blueprints – Empathy Maps
Design Community College Inc.
Customers choose products and services that deliver the best experiences. Traditional design techniques like sketching and model making do not work well when designing systems of objects, services, and experiences. Perhaps the most powerful new methods available for designers and managers are the group of techniques collectively known as experience maps. An experience map is a strategic tool for capturing key insights into the complex customer interactions that occur across experiences with a product, service ecosystem. Experience maps are being quickly adopted by organizations all over the world. Designing for your customer’s entire experience is key to differentiating your design from designs of competitors in an increasingly crowded competitive marketplace.
Through applying these methods, designers and organizations can create a holistic user experience by uncovering precisely where to focus efforts to deliver a more compelling and valuable experience. Mapping builds knowledge and consensus across teams and stakeholders, to positively impact your entire organization.
Design Thinking Process & Methods Manual
Design Community College Inc.
2nd edition – January 2016
2nd edition of the world’s most popular guide to design thinking
Used as text in leading design schools including Parsons graduate program in New York and University of California
Process and 150 step-by-step methods
Templates and teaching exercises
Expanded and revised content and case studies
This is the most detailed Design Thinking Guide available
Rob Curedale was born in Australia and worked as a designer, design manager and design educator in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit.
Curedale has managed the development of office furniture systems and seating, medical equipment, technology and consumer electronics products from design offices in Europe, Australia, Asia and North America.
Curedale has designed hundreds of innovative products and customer experiences. Clients include HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, Steelcase, Hon, Castelli, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker Harmon Kardon, and Steelcase.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]
(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]
Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]