1 April 2016

Two appealing books by designer Robert Curedale

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This morning we received two books by designer Robert Curedale (who seems to be an extremely productive writer):

​Comprehensive step-by-step Guide to Experience Maps
Journey Maps – Blueprints – Empathy Maps
Design Community College Inc.
March 2016
400 pages

Customers choose products and services that deliver the best experiences. Traditional design techniques like sketching and model making do not work well when designing systems of objects, services, and experiences. Perhaps the most powerful new methods available for designers and managers are the group of techniques collectively known as experience maps. An experience map is a strategic tool for capturing key insights into the complex customer interactions that occur across experiences with a product, service ecosystem. Experience maps are being quickly adopted by organizations all over the world. Designing for your customer’s entire experience is key to differentiating your design from designs of competitors in an increasingly crowded competitive marketplace.

Through applying these methods, designers and organizations can create a holistic user experience by uncovering precisely where to focus efforts to deliver a more compelling and valuable experience. Mapping builds knowledge and consensus across teams and stakeholders, to positively impact your entire organization.

Design Thinking Process & Methods Manual
Design Community College Inc.
2nd edition – January 2016
422 pages

2nd edition of the world’s most popular guide to design thinking
Used as text in leading design schools including Parsons graduate program in New York and University of California
Process and 150 step-by-step methods
Templates and teaching exercises
Expanded and revised content and case studies
This is the most detailed Design Thinking Guide available

Rob Curedale was born in Australia and worked as a designer, design manager and design educator in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit.

Curedale has managed the development of office furniture systems and seating, medical equipment, technology and consumer electronics products from design offices in Europe, Australia, Asia and North America.

Curedale has designed hundreds of innovative products and customer experiences. Clients include HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, Steelcase, Hon, Castelli, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker Harmon Kardon, and Steelcase.

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