User environment driving technology
![](https://blog.experientia.com/uploads/2012/02/IMG_1469-500x375.jpg)
Sierra Wireless’ new USB cellular modems show how user-centred design can help differentiate products in a commoditised market.
Matt Plested of Alloy, the agency which helped Sierra design the products, explained to Mex how they explored user environments for USB modems to better understand customer needs.