So say Jens Skibsted and Rasmus Hansen in their recent post, User-Led Innovation Can’t Create Breakthroughs, on Fast Company’s Co.Design blog.
“Theyâ€™re exactly right, but for all the wrong reasons,” reacts Lawrence Kitson of ustwo in UX Magazine and this he says “highlights a wider problem of the misunderstanding of interaction design and the field of UX.”
“Being user-centered requires the involvement of experts who focus on the user as a person. Interaction designers listen and observe, and apply their knowledge about the behavior of people and their psychology, especially when they interact with digital products and services. Being user-centered means understanding a problem and the users, analyzing user behavior and listening to their wants, then translating this into needs that drive a creative solution to the problem. Being user-led or user-driven, on the other hand, means responding to user feedback without applying the filters of analysis and translation.”