User participation in online conversation

In this presentation, Bond Art + Science, a New York based digital services firm focused on strategy and user experience design, explores the state of the art in inviting users to participate in the conversation online.

In the past, user participation in editorial publications was limited to writing “letters to the editor.” On the web, users take an active role in shaping the message through their comments and debates.

Bond Art + Science looked at how traditional media and online publications invite, manage and benefit from user participation, and identified some best practices and common pitfalls:

  • How are users asked to register to contribute?
  • How do site moderators manage comments to ensure quality?
  • What are the best ways to treat user comments as content?

View slideshow

(via InfoDesign)

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