“Stories can help you collect, analyze and share qualitative information from user research and usability, spark design imagination and keep in touch with your audience. Storytelling and story listening are not a new methodology, but something you can add to your current practice to deepen and richen your understanding of users and their experience.
Three places where stories are a good fit are:
- Collecting stories from your audience to create a richer picture of how, when and why they use your products and documentation.
- Adding stories to personas to share your audience analysis, blending facts and information to make an emotional connection.
- Using stories for more naturalistic usability testing (planning those stories, or gathering them on the spot).”
Whitney Quesenbery and Kevin Brooks, authors of the book “Storytelling for User Experience: Crafting Stories for Better Design”, describe how storytelling can help you collect, analyze and share user research information.