“We believe that the world faces great challenges: lack of information access; health care; sustainability and global poverty. User experience professionals practicing the disciplines of information architecture, interaction design, usability analysis and accessibility, are positioned to face these great challenges.
At its best, user experience design involves more than form and content and behavior, crafted in a meaningful context that leaves an impact over time. The highest aspirations of our profession will only be achieved when leadership and excellence are joined. Our profession as a whole must demonstrate the understanding and perspectives that can only come from the intertwingling of many different backgrounds, cultures and experiences.”