Video of discussion with Nokia’s Chris Heathcote
Chris Heathcote from Nokia’s Corporate Strategy describes how mobile phone users around the world are personalising the look and the function of their phones, and how device manufacturers react by introducing mass-customisable products.
According to Chris, the internet changed personalization by allowing people to share images and sell their craftwork online. Now, new technologies of personal fabrication are taking crafting to the next level. “There has been a fashion for mass consumption over the last 30 years, and we’re finally breaking out of that,” he sums.