4 July 2015

Videos online of KISD service design conference

Be the first to share
Social Issues

On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference “Service Design – Redefining the Meaning of Design“.

Designers, companies and scientists shared insights on theory and practice of Service Design and discuss the changing role of design in our economy and society.

Most of the videos are now available online:

Shifting the Focus. New domains for Design
Mark Bernhardt, Jennifer Bagehorn, Meiré and Meiré
& Pia Betton, Bastian Boss, Edenspiekermann

Two agencies with a strong design background on stage! Edenspiekerman has integrated service design into the portfolio for many years already, Meire and Meire is starting to explore the opportunities service design might offer for the future. Why is this happening? Adam Lawrence will have a conversation with the two agencies – putting his finger on the central questions „why“ and “how”. So this opening session will give insight into the changes in our economy and how this redefines the meaning of design!

Educate for the future
Nick de Leon, RCA, London & Gaby Odekerken, SSF, University Maastricht
Two Universities – two approaches to service design. Nick Leon, head of the Service Design Master Program at the Royal College of Arts, London and Gaby Odekerken, Head of the Service Science Factory at the University of Maastricht will give insight in how service design is changing education – in design and in business programs.

Software to Service
Kalle Buschman, frog
The digital transformation is long term disrupting all markets, but most companies are not set-up to fully embrace the changes. A common tactical reaction is the investment in creating new, or updating existing software products and digital touchpoints. These companies often don’t understand the new class of challenges they are facing as a service organization. In his talk Kalle will present how frog as a product strategy and design firm is using Service Design to support companies on their journey to become a modern service provider — one touchpoint at a time.

From Zero To Hero – E.ON meets Service Design
Jenny Bauschmidt, E.ON & Jan Schröder, minds & makers
Over the last four years E.ON Germany and minds & makers took on the adventure to implement an in-house Service Design approach in order to lead E.ON Germany towards a customer centric organization. We will take you on the journey that started with a lot of skepticism and resulted in global board members joining in. You will have the rare chance to hear and learn about both sides of the story – the client’s and the agency’s.

A report from reality – Service is dead, long live Servitization
Benjamin Schulz, Service Innovation Labs & Felix Scharf, VW
Innovation hurts, yet shift happens. Anecdots from practicing Service Design in the corporate context. Few years ago, practicing Service Design still felt like a challenge to convince people and organisations, where today it seems like everyone is screaming the hype of Design Thinking and that Service Design is needed in every corner of organization and projects So what! Shift happened —> From the why to the how —> what to prepare for and involve in the shifted reality.

Service design and financial services – an outside-in and an inside-out perspective
Taina Makijarvi, NORDEA & Alex Nisbett, Livework
“What if …? Designing Customer Centric Services In NORDEA” Taina will share experiences and learnings of planting Service Design within Private Banking and Savings & Wealth Offerings in Nordea. Taina will give insight in the internal cross-border Service Design training activity – how to start transferring the organisation towards customer centricity. What are the practical challenges that emerge when planting new ways of working? “Service Design and Financial Services – An Outside-In Perspective” Alex will take a look at some of Livework’s projects in the financial services industry from the last ten years, looking at a wide range of challenges and solutions, sharing what worked, and even what didn’t. Is there anything that typifies working in this traditional but fast moving sector? What can we learn? What is the value that service design delivers which brings banks, insurance companies and buidling societies back to the designers again and again?

Bringing Service Design In-house – a toolbox
Manuel Großmann & Martin Jordan, Service Design Berlin
Companies need to learn how to apply Service design themselves – instead of relying only on external experts. The session follows a pragmatic approach that provides best practises on bringing knowledge and experience in-house. We will discuss different learning concepts that address various stakeholders ranging from front stage staff to managers. An essential part of the conversation is to shed light on boundaries and pitfalls as this is an important aspect of learning as well. Furthermore dos and don’ts of ‘learning how to service design’ will be discussed.
12:15 PM – 1:15 PM Speeches

From a medical product to a trusted health service
Verena Augustin, IXDS & Maria Kevorkova, CardioSecur
IXDS and CardioSecur will present the story of how they launched a ground-breaking new service structure and application for heart partients. CardioSecur developed the technology that enables users at home to professionally monitor their heart health and share the data with their doctors. IXDS set out to turn the experience of monitoring your heart health into a delightful service experience through a holistic service design approach. The presentation will include experiences and perspectives on the project as well as on the process. We will discuss what’s important when designing for a service ecosystem around new technology and how to emotionalize the experience of a medical product.

Bravery, Banks and Brands – People, technology, courage and dreams and their role in designing great experiences
Clive Grinyer, Barclays
Designing digital services and experience requires vision, courage and deep insight into people – the customers and the people who make decisions that impact the experience. This talk looks at how we make decisions and how design can drive better decisions and next generation digital customer experiences.

Make it real. Start with post-its, finish with the implementation
Barbara Grosse-Hering & Ione Ardaiz, Designit
Service Designers have long discussed about the research and conceptualisation of services, building a solid expertise. The implementation of services however, is a phase that has set aside. The implementation phase is the one which makes our service ideas come to life and is the one that we should really take care of. In this session we would like to share our experiences on implementing services and discuss them with participants: the process, examples and key learnings.

How to make friends, and save the economy
Aviv Katz & Nicholas Campbell Watts, Innovation Unit and Certitude
The workshop will focus on the power of our social and emotional assets – and how to use them to become more successful. Through storytelling and scenarios we will explore how service design can help make people happy and connected. It draws on the experience of certitude, a London-based charity that offers a range of services for people with mental health issues and learning disabilities. They have been looking at new ways of supporting users become more confident and independent. Working with the Innovation Unit’s service design they are rolling out an asset-based approach to supporting their users.

Designing Back Office’s Services
Marion Fröhlich & Mauro Rego, SAP
Enterprise IT is a complex context. It is usually taken only as a provided software for a specific work transaction, however it is part of an entire experience. The software is part of a delivered value that goes beyond its functions. So what changes for the designer when the enterprise IT is not anymore a product provider? From cloud services at work to tablets in the classroom, the individual software applications are now framed as service-bundle. We are putting enterprise services under the microscope. We discuss its challenges, short-comings and potentials.

Prototype your way forward
An on-stage interview with Barbara Franz, IDEO & Dorothea von Boxberg, Lufthansa
In 2013 Lufthansa joined forces with IDEO to rethink the airline’s business class service on long-haul flights: An ambitious service design project took off – including prototyping the new passenger experience in a 1:1 prototype of an Airbus A380 with 92 business class seats and fully equipped galleys in Lufthansa’s test center. The concept has been tested, “live” on board, since July 2014 – and in this session participants will have the opportunity to hear first-hand about the project, the process and the results. Adam Lawrence will be on stage in conversation with Dorothea von Boxberg and Barbara Franz.

What’s next for Service Design – Designing for Disappearance?
Thomas Müller, Fjord
Thomas Müller will illustrate how Fjord as a global leader in service design, looks at how the relatively young category of ‘wearables’ is challenging the very notion of design. Designers will need to continuously evolve their role, skills and tools to stay relevant, inspire, collaborate and guide even as the results of their work increasingly will become invisible or altogether disappear.

Service design for networked business models
Aldo de Jong, Claro Partners
With increased connectivity, networks at both a global and local level are growing rapidly whilst new communities can develop and flourish through digital channels. These allow for resources to be shared, swapped, borrowed and traded; bearing a new economy that favours access over ownership. We’ll make sense of how these models, like Whipcar, Airbnb, Zopa and Thredup work and examine the way in which they disrupt business as usual. This is a dramatically different user experience context that demands a transformation of our approach to service design. In this session we will share findings from our global research that explored the experiences and opportunities involved in moving from an ownership economy to one built on access and sharing. We will present guidelines for creating value exchange networks and share some tools we’ve developed for creating networked services and business models in the sharing economy.

Think Big. Discussion with some of the thought leaders in Service Design
Closing discussion

Be the first to share
24 August 2019
[Book] Behavioural macroeconomics
Behavioural Macroeconomics: Theory and Policy Paul De Grauwe and Yuemei Ji Oxford University Press October 2019, 256 pages Modern macroeconomics has been based on the paradigm of the rational individual capable of understanding the complexity of the world. This …
5 April 2019
The story of Spotify personas
Spotify's product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an …
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
31 March 2019
Research findings send automated sentiment analysis to the trash bin
The age of social media has opened up exciting opportunities for researchers to investigate people’s emotional states on a massive scale. For example, one study found that tweets contain more positive emotional words in the …
31 March 2019
Time Change: How the UX of Time Begins Below the UI
The user experience of most web-based applications begins well below the interface, all the way down to fields in a database. Examining how systems and users experience time prove this point dramatically. Think about how …
9 March 2019
Innovation is about understanding culture
Jay Hasbrouck, Founder of Filament Insight & Innovation, argues that ethnographic thinking is an overall innovation strategy that can strategically guide large organisations in how they innovate, can drive their efforts to build innovation capacity, …
13 February 2019
Papers on behaviour, design and the circular economy
Consumer insights into the circular economy Report of stakeholder meeting, 25 October 2018, 14 pages The "Stakeholder Meeting: Consumer Insights into the Circular Economy" in Brussels on 25 October 2018, was co-organised by the Collaborating Centre on …
20 January 2019
[Book] The Age of Surveillance Capitalism
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles