20 December 2010

Vodafone foresight on the world in 2020

Be the first to share

Future Agenda
Vodafone has launched its new futureagenda website that presents the results of a 12 month insight and foresight programme on the world in 2020.

The project, which was presented last week in Istanbul, Turkey (and only got covered, it seems, by the Turkish press), also includes a book and downloadable pdf (315 pages).

The Future Agenda programme brought together informed people from around the world to analyse the crucial themes of the next ten years. Fifty workshops in twenty-five locations took place and resulted in a unique view of the next ten years. The website reports on the key conclusions.

In the opening section, Vodafone details what it sees as the four macro-scale certainties for the next decade – the things that, unless there is an unexpected, massive and fundamental global shift, will most definitely occur and so are the certitudes upon which everything else is built. These certainties are 1) a continued imbalance in population growth, 2) more key resource constraints, 3) an accelerating eastward shift of economic power to Asia, and 4) pervasive global connectivity.

The second section explores some of the key insights gained into how the world and our lives will probably change over the next decade. These are the key changes that will occur in many different areas, some influenced by just one of the four certainties, others by two or more. These changes are detailed by providing both the signals from today that give evidence to support the direction of change and the future implications over the next ten years. They are grouped into six clusters – health, wealth, happiness, mobility, security and locality – which seem to encompass all the issues highlighted. Each change that is depicted in this section is variously linked to a number of others.

The Future Agenda team invited students of the the Innovation Design Engineering Department (IDE) of the Royal College of Arts to create some solutions to the challenges we face. IDE focuses on using cutting edge product design experimentation and systems thinking to tackle important real world issues with advanced technical design (and) within social parameters. Short videos show the results of this RCA project.

Be the first to share
13 February 2019
Papers on behaviour, design and the circular economy
Consumer insights into the circular economy Report of stakeholder meeting, 25 October 2018, 14 pages The "Stakeholder Meeting: Consumer Insights into the Circular Economy" in Brussels on 25 October 2018, was co-organised by the Collaborating Centre on …
20 January 2019
[Book] The Age of Surveillance Capitalism
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of …
11 January 2019
[Book] Left to Our Own Devices
Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus Margaret E. Morris MIT Press, 2018 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict …
4 January 2019
Why data is never raw
"Except in divine revelation, data is never simply given, nor should it be accepted on faith," writes Nick Barrowman in The New Atlantis. "How data are construed, recorded, and collected is the result of human …
1 January 2019
Daniel Kahneman on cutting through the noise
You might be surprised by what occupies Daniel Kahneman’s thoughts. “You seem to think that I think of bias all the time,” he tells esteemed economist Tyler Cowen. “I really don’t think of bias that …
22 December 2018
The tyranny of story
In this BBC Radio 4 series, British journalist John Harris examines the potency of narrative, both in the stories that define us as individuals and in those that shape our understanding of the public domain. Story …
22 December 2018
Intel anthropologist Dawn Nafus interview on the use of data and technology in medical contexts
In an age where we can collect and store (forEVER) every second of every day, how much do we truly need… to learn? To react? To do good deeds that benefit society? Assuming we champion that, …
27 November 2018
[Report] Hiding in Plain Sight: Impact Investing in the Creative Economy
In October 2018, Rockefeller Philanthropy Advisors published Hiding in Plain Sight: Impact Investing in the Creative Economy, a new report from RPA sponsored project Upstart Co-Lab. The report is the first analysis of the tremendous …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

See all articles