Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of its autonomous cars. This includes looking at everything from how a user gets picked up during a ride-hailing experience, to communicating with others sharing the road, to how a user interacts with the car once on board – and it’s something the company is clearly investing more in now that its actual self-driving software and hardware is becoming more mature.
Darrell Etherington reports on TechCrunch.
UX design head Ryan Powell explained during a press event at Waymo’s Castle proving grounds that the goal of the user interface inside the vehicle is to provide a clear sense of what the car can see, and what the virtual driver intends to do. Research shows that a lot of the communication between a human driver and their passenger occurs non-verbally, so the challenge for Waymo has been to recreate that experience, which is generally one of mutual trust between passenger and rider, between human users and the autonomous vehicle itself. Part of the way Waymo is trying to do that is by providing riders with a visual interpretation of what the car is seeing on the road.
Key elements in the Waymo UX vision are predictability, communication and giving the passengers a sense of control.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]