Welcome to the post-digital world
Simon Jenkins writes in The Guardian that the “smart money is moving from online towards ‘live experience’.”
“The new magnetism of congregation seems universal. Every online service or forum promotes an event, an invitation, a club night, something for which subscribers will pay, much as online dating points towards a meeting. Demonstrators are never content with online but want to “seize back the streets”. Religious sites plead for church attendance. Courses plead for students to go to colleges. Never have coffee bars been more popular, with Starbucks this week announcing another 300 with 5,000 staff to be employed. Anything for a bit of buzz.” […]
“As consumer spending evolves from “needs to wants”, from goods to experiences, the post-digital age focuses on personal contact. Post-digital is not pre-techno but exploits technology for a civilising purpose, human congregation and intercourse. The money is at the gate.”
