8 April 2016

Welcome to the ‘unstore’ of the future: retailers go experiential

Be the first to share

As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are finding they need to imbue their brick-and-mortar operations with updated missions.

“Customer experience is becoming more influential in shaping people’s expectations,” said Denise Lee Yohn, a branding consultant, noting that such stores function as intensive, immersive storytellers that can convey a brand’s history, attributes and future vision. “It’s allowing the brand to say more about itself than just saying, ‘Here is this product.'”

But Big Data are not very far:

Some experts predict shopping and lifestyle will continue to merge, letting consumers increasingly work, shop and play in the same locations. The strategy also paves the way for retailers to collect more data from shoppers.

Be the first to share
10 October 2018
Sidewalk Toronto has only one beneficiary, and it is not Toronto
Jim Balsillie, former chairman and co-CEO of Research In Motion, doesn't mince his words in discussing the new Google-affiliated waterfront development Sidewalk Toronto: What happens with Toronto’s waterfront infrastructure will have profound and permanent impacts on …
8 October 2018
Designing for positive impact and human flourishing
A few days ago Experientia attended the Service Design Days in Barcelona. One of the surprise presentations was by Anna Pohlmeyer, who co-directs the Delft Institute for Positive Design. Although the title seemed a bit airy …
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize …
2 August 2018
[Report] Reclaiming the Smart City
Reclaiming the Smart City: Personal Data, Trust and the New Commons Why and how city governments are taking a more responsible approach to the collection and use of personal data By Theo Bass, Emma Sutherland, and Tom …
27 July 2018
The emerging world of healthcare communities
We are witnessing the emergence of a new phenomenon in health care: self-organizing, online communities of patients, caregivers, clinicians, researchers, academics, and industry, all focused on a particular disease. Patient-led sites that offer support and information …
11 July 2018
Sometimes patients simply need other patients
In an ideal world, when we are faced with a new health problem, a clinician is available to sit down and address all our questions and anxieties about the condition and its treatment. This ideal …
19 June 2018
The UK Government’s Data Ethics Framework
The UK Government's Data Ethics Framework guides the design of appropriate data use in government and the wider public sector. This guidance is aimed at anyone working directly or indirectly with data in the public …
13 June 2018
Invito: DesAlps design thinking workshop per la tua startup
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l'opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 - dalle 9:30 alle …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
See all articles