“We began last summer by asking researchers, academics, journalists, policy makers and executives to address ten big questions, whose answers will shape our collective future. In each case, we asked our essayists to take a long view and tackle tomorrowâ€™s trends rather than todayâ€™s headlines.
We published those essays in a print collection, also titled What Matters. But our goal was always to translate that vision to the Web, to create a place where we could continue to frame the important questions and gather a wide array of thinkers, including some from McKinsey, to address them. In addition, we wanted a place where our readers could bring their considerable wisdom to bear on these crucial issues.”
(via Tim Brown)