When consumers became producers
In reflecting on the Consumer Electronics Show in Las Vegas, Business Week’s Bruce Nussbaum concludes that one trend is clear: “Companies that want to succeed must be in the enabling business, not the product or even the service business. Today, you have to build capabilities of entertainment, shopping, education, employment, you name it. Consumers increasingly demand to be their own producers and companies must collaborate and co-create with them. All the talk about platforms and convergence and content is about people building their very own products and services to fit their lives.”
“Whether it is consulting with consuming people on the streets of Chicago or in the villages of India, design is all about integration of those you design for into the core process of design. We’re moving way beyond the “consumer experience” here folks. It’s time to dust up on C.K. Prahalad’s book on Co-Creation.”
