Who thought up famous brands? [Cincinnati Enquirer]
Starbucks, Swiffer, iPod. Who came up with these ideas? What company executives recognised their value? What team put the manufacturing wheels in motion, and who developed the patent, marketing and branding processes?
Welcome to Craig Vogel‘s world.
Since the internationally known product-design expert arrived at University of Cincinnati in 2004, he has been quietly building a research empire in the College of Design, Architecture, Art and Planning [and founded its new] Center for Design Research and Innovation.
Vogel’s brand of research has immediate [business] applications and [the Center] has already funded workshops for a dozen small and medium-sized businesses to teach them how to build creative teams, identify promising product ideas earlier and speed up production.