Leslie Bradshaw, managing parter of Made by Many, describes Americans’ shifting value systems.
“Young people have redefined success, and their new definition values experience over possession. The word â€œexperienceâ€ may sound like a code word for â€œfree,â€ but the change is not necessarily a reaction to underemployment or even a desire to save money.”
“Our increased aversion to ownership is not a shortcoming, itâ€™s an opportunity. Valuing experiences means we donâ€™t want just one thing; we want a little bit of everything. Businesses launching or adapting to this are smart to do so. While many Americans still choose to invest in buying a home when the time is right in their lives (or when wanting to invest in an appreciating asset), renting, streaming, and experiencing are here to stay in a big way.”