In this piece, Jerry Cao, Kamil Zieba and Matt Ellis of UXPin dive into four reasons why we recommend a content-first design approach:
1. Design may impress, but content hooks users
In the end, users will care more about content, not the design.Sites without substance wonâ€™t stand.
2. Content plays the greatest role in interaction design
Your content defines the conversation between your site and users. If your content is carefully crafted, you will create a positive, almost human exchange with your user. Regardless of the visual execution, you should always strive to humanize an interface by using content to create a feeling of conversation.
3. Content shapes the design
Your real content will almost never be the same size or have the same look as a placeholder. In extreme cases, this means a redesign is required, which is totally avoidable you took a content-first approach. Moreover, the style of the contentâ€”the words used, the types of images, etc.â€”influences the style of the design.
4. Content-first is mobile friendly
Mobile-first design and content-first design can and should coexist. You canâ€™t really have one without the other,