In this piece, Jerry Cao, Kamil Zieba and Matt Ellis of UXPin dive into four reasons why we recommend a content-first design approach:
1. Design may impress, but content hooks users
In the end, users will care more about content, not the design.Sites without substance won’t stand.
2. Content plays the greatest role in interaction design
Your content defines the conversation between your site and users. If your content is carefully crafted, you will create a positive, almost human exchange with your user. Regardless of the visual execution, you should always strive to humanize an interface by using content to create a feeling of conversation.
3. Content shapes the design
Your real content will almost never be the same size or have the same look as a placeholder. In extreme cases, this means a redesign is required, which is totally avoidable you took a content-first approach. Moreover, the style of the content—the words used, the types of images, etc.—influences the style of the design.
4. Content-first is mobile friendly
Mobile-first design and content-first design can and should coexist. You can’t really have one without the other,
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100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]