Why people don’t trust energy-saving gadgets
Peopleâ€™s reluctance to share data about their energy use is likely to stand in the way of â€œsmartâ€ technology designed to promote energy efficiency, experts say.
A study, published online in Nature Climate Change, finds that while more than half of people quizzed would be willing to reduce their personal energy consumption, some were wary about sharing their information with third parties.
The research team, led by Alexa Spence in the University of Nottinghamâ€™s Horizon Digital Economy Research institute and School of Psychology, analyzed responses to an online survey of 2,441 UK residents and found that most participants (58 percent) said they were willing to reduce their personal energy use.
However, approximately one-fifth of survey respondents said they would be uncomfortable sharing data about their personal energy use with any outside party.