John Maeda
Computerworld columnist Mike Elgan argues that most gadget and software makers don’t understand what users want most: control.

Both users and product designers alike talk about user interface (UI) consistency, usability and simplicity, and system attributes like performance and stability. What’s missing is that these attributes are means to an end. The real issue is always the user’s physiological feeling of being in control. And control comes in many ways.

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(via Usability In The News)

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