“The old debate about what is more valuable â€” content or distribution â€” doesnâ€™t capture the whole picture because itâ€™s the user experience that counts. Itâ€™s pretty clear now that social interaction is a key factor in driving â€œstickiness.â€ We want to socialize, interact and engage around content.
So why has this type of interaction been missing from most digital media experiences? One way to look at this is through the lens of the music industry.”
“For all of the attention on social networking, there are few social media experiences that match the fun of hanging out together with friends in person,” writes Jon Goldman, CEO of the multiuser content-sharing platform Qlipso, on Mashable.