Why technology misses the masses

The latest MORI research into consumer technology, commissioned by European technology public relations consultancy Hotwire, has concluded that consumer technologies will not reach their full market potential until vendors can successfully engage with women and the over 45s.

According to an expert panel made up of leading industry commentators to discuss the findings, vendors must focus on product design and ease of use, and not over complicate their offerings with unnecessary features.

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(via BBC)

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